How it works
Build and launch from one streamlined workflow
1
Create your ad
Generate an audio spot from your website with AI, or upload the file you already have.
2
Choose your podcast audience
Target by interest, demographics, geography and podcast category across premium shows.
3
Set your budget
Set a daily or total budget that suits the test. No minimum, pay as you go, change it at any time.
4
Track sales
Connect Shopify or your pixel and watch leads, purchases and revenue land in reporting.
See the platform
Everything you need to launch your campaign
Campaign setup. Name it, pick an objective, set the budget type.
Creative. Your audio ads, with automatic or manual bidding per unit.
Location targeting. Lists, radius and coordinates on a map.
Measurement
Know what your ads are doing
Connect Shopify, your site pixel, Google Tag Manager or your MMP. EASI Ads reports the same way your other performance channels do.
See delivery: Impressions, spend, pacing, and available placement reporting.
Track outcomes: Site visits, leads, purchases, CPA, ROAS, and attributed revenue.
Understand attribution: Pixel-based reporting with clearly stated attribution windows.
Monitor performance: Results update while the campaign runs.
Shopify
Site pixel
Google Tag Manager
AppsFlyer
Adjust
PRECISION LISTENER TARGETING
Premium audio, bought like any digital channel
PODCAST LISTENER SEGMENTS
Our podcast listener segments are built from real listening signals, so you can target listeners of specific shows, and listeners like them, by name instead of buying one sponsorship at a time.
Reach those audiences in podcasts they love and beyond the episode across high-attention digital audio inventory.
Business
Comedy
Education
Events and Attractions
Health & Fitness
History
News and Politics
Good Bad BillionaireBusiness
No Such Thing As A FishComedy
On Purpose with Jay ShettyHealth & Fitness
BBC NewscastNews and Politics
The AncientsHistory
How a segment is built
1 · Listening signal
Feed prefix
Ongoing listening activity from participating show feeds.
Campaign pixel
Exposure events from campaigns already running.
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2 · Listener segment
News and Politics — BBC NewscastPodcast Listeners
Health & Fitness — On Purpose with Jay ShettyPodcast Listeners
A show's audience, addressable by name.
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3 · Where it runs
Podcast inventory
Your spot inside the shows themselves.
Extended reach
The same audience across broader digital inventory, when you need more scale.
No segment fees
Every listener segment is included. No data fees, no floor pricing, no minimum on top of your budget.
Premium supply
Access podcast inventory across true crime, business, news, sports, and more, plus premium, sound-on mobile environments.
Audience targeting
Interest, demographic, geographic and podcast-context targeting, cross-device.
Backed by Consumable
EASI Ads runs on the audio infrastructure Consumable already operates at scale.
WHY EASI ADS
The Power of Audio, Built for Performance
EASI Ads combines the attention and storytelling power of audio with the control, measurement, and scale performance marketers expect from digital media.
Make your story heardUse sound-on audio to tell a richer story and earn attention beyond crowded feeds.
Measure what happens nextConnect campaign exposure to site visits, purchases, revenue, CPA, and ROAS.
Access scale without the overheadTap into Consumable’s listener intelligence, premium supply, and delivery technology through one easy-to-use platform.
Ready to turn podcast fans into customers?
Create your account, build your first campaign, and connect your store. Set your own budget and judge it on the numbers.
Running something complex? Talk to an expert