AppsFlyer
Track mobile application installs and customer engagement metrics.
Overview
Integrating AppsFlyer with EASI Ads empowers mobile marketers and growth teams with secure, comprehensive mobile measurement capabilities. AppsFlyer offers unified data processing across application downloads, post-install workflows, and lifetime value metrics, delivering complete visibility into your user acquisition pipeline.
With features like real-time attribution data, deep linking execution, and built-in privacy protection frameworks, it eliminates the fragmented visibility of fragmented mobile journeys. This native connection allows EASI Ads users to seamlessly monitor and optimize their podcast advertising campaigns alongside standard app networks, maximizing acquisition efficiency and accelerating scalable global growth.
How to use
The AppsFlyer integration empowers you to identify and attribute mobile consumer actions generated by your audio marketing campaigns. By connecting your AppsFlyer SDK infrastructure directly with EASI Ads, you can track media source touches, monitor in-app retention metrics, and capture crucial user transactions—such as first launches, account registrations, and item checkouts—for precise return on investment tracking.
Enable EASI Ads Marketplace App – Activate EASI Ads inside the active integration panel of your AppsFlyer dashboard workspace.
Generate OneLink Smart URLs – Produce attribution tracking links within the platform manager to link to targeted podcast networks.
Configure Event Postbacks – Define the down-funnel in-app conversion goals that will route real-time status signals back to your dashboard.
Map Unique Campaign IDs – Structure campaign and creative sub-parameters to align audio delivery signals with incoming install paths.
Analyze Cohort Retention – Evaluate long-term customer value and app engagement trends generated from specific audio channels over time.
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