Adjust
Monitor down-funnel application workflows and performance goals.
Overview
Integrating Adjust with EASI Ads empowers mobile developers and user acquisition managers with precise, cross-platform mobile measurement solutions. Adjust offers automated data processing across app installs, deep-linked journeys, and post-install user milestones, delivering complete visibility into your mobile growth performance.
With features like automated cost data aggregation, real-time attribution analytics, and cybersecurity-grade fraud prevention, it eliminates the gaps in non-traditional marketing loops. This native connection allows EASI Ads users to seamlessly track and optimize their podcast advertising alongside existing digital performance channels, accelerating app onboarding and scaling target audience acquisition.
How to use
The Adjust integration empowers you to identify and attribute mobile user activities generated by your audio marketing campaigns. By connecting your Adjust dashboard directly with EASI Ads, you can track media delivery touchpoints, monitor long-term retention behaviors, and capture crucial conversion milestones—such as app installs, registration completions, and in-app revenue transactions—for precise return on investment tracking.
Activate EASI Ads Integration – Navigate to your Adjust AppView dashboard and enable EASI Ads under the Partner Ad Networks module.
Generate Tracker Tokens – Produce clean attribution tracker URLs within the platform to assign directly to your targeted podcast campaign networks.
Map Down-Funnel Events – Link specific in-app event tokens to EASI Ads conversion labels to pass conversion tracking data automatically.
Configure Real-Time Postbacks – Set up automated data transfer rules to instantly forward install and session activity back to your central stack.
Evaluate Cohort LTV – Utilize Adjust’s granular reporting suite to cross-reference long-term audio listener retention with traditional channels.
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