Shopping Center Marketing with Podcasts
The shopping center marketing isn’t really selling stores. It’s selling a Saturday. The afternoon out, the lunch with friends, the movie-and-shopping combo, the place families just end up going. That’s a harder thing to advertise than a 20%-off sign, and it’s exactly the kind of thing a billboard struggles to capture. Podcasts are surprisingly good […]
How to Build a Brand
Most people think building a brand means picking a nice logo and a color they like. So they jump straight to the fun visual stuff, skip the hard thinking, and wonder six months later why nothing’s sticking. A logo isn’t a brand. A brand is the gut feeling people get when your name comes up, […]
What Is Podcast Advertising and How Does It Work?
Podcast advertising often looks simpler than it is. A host pauses a conversation, mentions a product, and shares a discount code. Behind that short message sits a media system involving creators, publishers, ad networks, audience targeting and campaign measurement. The opportunity is substantial. Edison Research found that 58% of Americans aged 12 and older consumed […]
Podcast Advertising Innovations in 2026
A podcast campaign used to be fairly easy to picture. A brand selected a show, agreed on a host-read advertisement, added a promotional code, and waited to see whether sales followed. That model still has value, but the evolution of podcast advertising has transformed the channel into a much broader ecosystem spanning audio, video, creator […]
Incrementality, Creativity & the New Era of Retail Advertising on Podcasts
Marketing has become far more complex than simply placing retail advertising on podcasts where people spend their time. Consumers discover products through podcasts, social media, retail marketplaces, search engines, and word of mouth before making a purchase. A shopper might hear about a new coffee brand while listening to a business podcast, compare prices on […]
EASI Ads: The Go-To Podcast Ad Platform for SMBs
Podcast advertising has become more attractive to small and mid-sized businesses, but it has not always been easy to access. Many Podcast Ad Platform for SMBs like the idea of reaching engaged podcast listeners, yet the traditional buying process often feels too slow, expensive, or complicated. Between finding the right shows, negotiating sponsorships, creating audio […]
Podcast Advertising Strategies for Apps
App marketing is crowded, and simply driving installs is no longer enough. Brands need users who understand the app’s value, trust the message, and are more likely to keep using the product after downloading it. Podcast advertising helps because it reaches people in a more focused and personal setting, often through hosts they already trust. […]
EASI Ads launches the Google Ads of Podcast!
Podcast advertising gives brands something that is getting harder to earn the real attention. Listeners often tune in while driving, cooking, walking, or working, which makes podcasts a more trusted and focused space than many social ads. The challenge has been that podcast advertising can feel slow, costly, and difficult to measure, especially for smaller […]
Why DTC Brands Are Winning on Podcasts
A lot of modern advertising feels easy to ignore. People scroll past social ads without thinking, skip video ads when they can, and tune out polished brand messages that sound like they were built in a meeting room. DTC brands feel this more than most because they are often asking people to try something new […]
How to Promote Your Business on Podcasts
Podcast advertising works because it reaches people in a rare moment of real attention. That is why understanding how to promote your business on podcasts starts with respecting the way people actually listen. Listeners are not casually scrolling past a sponsored post or half-reading a banner ad; they are usually driving, walking, cooking, exercising, or […]