Host-Read vs Programmatic Podcast Ads: Costs, Benefits & Best Strategies
There are really two ways to buy a podcast ad, and they feel almost like opposite philosophies. One is personal and handcrafted. The other is automated and scaled. With host-read ads, you’re paying for a trusted voice and the relationship that host has spent years building with their audience. With programmatic ads, you’re paying for […]
15 Best Retargeting Ad Campaigns and Examples
Almost nobody buys on their first visit. They browse, they get distracted, they close the tab, and they’re gone. Retargeting ad campaigns is how you win those people back, by reconnecting with the ones who already visited your site, viewed a product, opened your app, or started a purchase and then wandered off. The visitor […]
Drive Lower-Funnel Outcomes With Podcasts
Podcasts have a reputation problem, and it’s unfair. Marketers love them for awareness, brand-building, that warm fuzzy top-of-funnel outcomes stuff. But mention using podcasts to actually close sales and people get skeptical. “Isn’t audio too soft for conversions?” Not even close. Nielsen found that around 82% of listeners take a measurable action after a podcast […]
Why Enabling Equal Attribution Windows Matters for Podcast Advertising
Podcast advertising gets judged by rules that were written for a completely different kind of ad. A search ad gets clicked and converts in the same session, often within minutes. So we built our measurement around that speed. Then we point the same stopwatch at podcasts and act surprised when they look slow. But podcasts […]
The Evolution of Podcast Ads and How They Can Still Surprise You
The evolution of podcast ads started as a guy with a microphone telling you about the mattress he actually sleeps on. Simple, personal, a little rough around the edges. And you know what? It worked so well that a whole industry grew up around it. What’s surprising is how far the format has traveled since […]
Maximizing Performance Through Complete Postback Integration
Every performance marketer has lived this nightmare. The dashboard says the campaign is crushing it, conversions everywhere, and then the finance team asks where the actual revenue is. Silence. Because the numbers on the screen and the money in the bank don’t match, and nobody can say why. Almost always, the culprit is tracking. Specifically, […]
Where Are Digital Marketers Allocating Their Budgets in 2026 and Why?
Ask a marketing leader where their money’s going in 2026 and you’ll hear a lot of hedging. And honestly, they’ve earned the right to hedge. Budgets are tight, the CFO wants receipts, and the channels that worked two years ago don’t all pull their weight anymore. But the data tells a clearer story than the […]
How the Podcast Revolution Should Affect Your Ad Strategy
Something quietly radical happened while marketers were busy fighting over feeds. Millions of people started voluntarily giving a single voice thirty, forty, sixty minutes of their undivided attention. No skipping, no scrolling, no half-watching. Just listening. Global podcast audiences have climbed past 672 million, and that kind of deep, willing attention has become one of […]
Recession-Proof Marketing With Podcasts
The recession-proof marketing first thing most companies cut when money gets tight is marketing. It feels responsible. It’s usually a mistake. Because when everyone else goes quiet, the brands that keep showing up get remembered, and they come out the other side of a downturn far stronger than the ones who vanished. The trick is […]
Podcast Measurement: 8 Key Metrics To Track
Podcast advertising often creates a measurement problem for marketers. The channel feels personal and persuasive, but the results do not always show up as neatly as they do in paid search or social ads. A listener might hear your ad while driving, mention the brand to a colleague later, search for it the next day, […]